Sales are growing, but little money remains.
Look at delivery costs, advertising, refunds and the cash tied up in the work.
The Reanimated Series
Your business needs a clear next step.
When sales, margins, retention or cash start slipping, more activity can make the problem harder to see. Reanimated helps you examine what is happening, protect what matters and choose a repair you can check.
Nine practical guides to revive a failing online business and prevent recurrence.
PDF + matching EPUB with every purchase · Practical worksheets · Use at your own pace
Which problem sounds familiar?
Customers arrive, then leave.
Examine the first useful result, ongoing value and the reasons people stop paying.
Everything depends on one source.
Understand exposure to a major client, platform, programme or income stream.
You are busy, but the business is fragile.
Separate activity from sustainable economics, available cash and delivery capacity.
How it works
Work through the problem one decision at a time.
The Reanimated guides are designed for self-guided use with your own business records.
- Step 1
Find the cause.
Use the warning patterns and your own records to identify what needs investigation. A symptom is a starting point, not a confirmed diagnosis.
- Step 2
Protect cash and commitments.
Identify immediate pressure, record upcoming payments and protect work already promised.
- Step 3
Choose a repair.
Follow the relevant decision tree. Write down what you will change, what result you expect, what you can afford to lose and when you will review it.
- Step 4
Check the result.
Compare like with like. Look beyond an early improvement, record the outcome and watch for the problem returning.
You can use the books on your own with your business records, a notebook or spreadsheet, and an ordinary calculator. Paid software and consultancy are not required.
The 90-day recovery plan
The plan gives you a rhythm for the work. It is not a promise that recovery takes 90 days; some customer, renewal and cash cycles need longer observation.
About the clinical language
The clinical language is a metaphor for disciplined business diagnosis and repair. It is not a claim of scientific validation or a guarantee of recovery.
Explore the complete series.
All nine guides for US$555 — save US$210 compared with buying all nine separately.
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